HOW TO WRITE CLICKABLE, CAPTIVATING COURSE TITLES?
The same goes to the course sections titles. How many times have I ‘ve seen course structure organised around headings such as: section one, section two, or welcome video 1, video 1, video 2…
It’s a real pity, because titles have a huge impact. Enticing course titles can work wonders for your sales and course completion rates. The course title is like a shop window of your course – it gives your learner a taster of what to expect. They are also a roadmap. The meaningful section titles can be used by your learners as a signpost or a guide – they enable more self-directed learning.So my advice for you is to try to write course titles that are meaningful – both alluring and informative. And it is not only my advice – you will find loads of sources – sales, marketing experts and behavioural psychologists confirming that product names (so your course title) are an important element of your sales strategy. Ok, so let’s look at it closer.. How to create a great course title for your online learning?
HERE ARE SOME TIPS – OR THINGS TO CONSIDER:
- Keep titles short and informative
- Focus on your audience and their motivation
- Do your research and test course title variants
1. KEEP TITLES SHORT AND INFORMATIVE
Make sure to keep the title succinct – stick to the point and be informative. Write them based on research you’ve done, don’t be descriptive.
2. FOCUS ON YOUR AUDIENCE AND THEIR MOTIVATION
- what problems did they have that led them to take the course?
- what are the goals of your learners?
- Appeal to your learner’s motivation by tackling their interests and using their language
- Include learning outcomes to inform learners how they will benefit from the course.
3. DO YOUR RESEARCH AND TEST TITLE VARIANTS
Don’t rely solely on your own judgment. So research, ask prospective learners or even some friends what they think.
Start with identifying the keywords your audience would search for.
Brainstorm some course title variations
Try to brainstorm course title variations – begin with the keywords and motivation and try pairing them together to create different versions. Pick the 2-3 keywords, and try to write a short description – try to explain what your course would address why learners should enrol. You can do this alone or with a team – write down ideas and variations of your course title – 5 to 10 variations is a good number to aim for.
During my workshops, I often ask participants to create a Tweet-size describing the course – approximately 200 words. We then compare the different versions and try to pick the best one.
Test different versions to see what appeals to your learners
If you don’t have a team working with you, consider asking your friends, or if you can, try to reach out to your audience, and ask for their opinion (you can do it via social media channels and groups, or reach out to prospect learners via email).You can also test titles by tweaking the title each time a course is released to see how it performed against the last. You can also do the A/B test for your course titles. Simply send an email offering half your learners a course with title A and offer the other half-title B to see which one gets the most clicks.
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