The review process can be frustrating and potentially lead to miscommunications and worst of all, missed deadlines. Do you and your team spend hours ploughing through email threads for reviewing and proofing of your files? Do you fear to launch a video, online course or multimedia product, only to find out that there was an error that you did not spot, or that there is a wrong version of audio in the background? Or perhaps that you need to change it just becaos the client does not like it, but has never told you about that?

This frustration led me recently to a conversation with another designer in a multimedia agency and to an amazing discovery. A revelation! I do not use tools that can remove this frustration! (you can read more about my quest for information in one of my recent posts ‘Online proofing tools in the learning design process. Do you use them?’

My friend tips and a bit of online research made me realise that online proofing tools and platforms can help to overcome some of these issues. what is more important, they are not exclusive to design or marketing agencies. Online proofing tools are also of use in learning design!

Review and proofing is an essential step in the creative life cycle. It ensures that all stakeholders including the managers, SMEs and clients had an opportunity to review and give their feedback, suggest changes or provide other significant input. Online proofing allows tracking all of this along with the piece being produced. This ensures that you, the team and all parties involved remain focused, deadline-driven and work on the latest versions of the piece.

With the increase in media production for video, blogging, websites, e-learning platforms, and so many other avenues growing, online proofing has exponentially increased. You want to be the cutting edge leader in your area, and this means your creative offerings must be clean, perfect, and enticing to end users.. With modern technology, review and proofing process can be fully moved online.