Including videos in your training, website or marketing campaign can make your content more attractive and accessible. Why? Numbers don’t lie – here are some stats:
- 49% watch over 5 videos per day (up from 44% in 2018)
- 67% use YouTube as their go-to for online video
- 71% prefer to watch videos with the sound ON
- 79% find video ads relevant to them
- 80% watch Stories
Why people expect more content to be delivered in video format in 2020
There are various reasons behind these stats and growing expectations for video content in education and business:
Peaching (as selling and marketing) is about telling stories and videos or animations are perfect for that.Engagement.
People have a really short attention span. Videos provide more engaging content and keep people on your website longer.Personal touch.
Featuring yourself in the video can help to personalise your training or product. People like the real person on the other side and video helps your audience to get to know, like and trust you.Time.
Everyone is busy these days. Videos allow learners to consume content quickly and when it is needed.If you would like to start shooting educational videos for your learners or customers, and you’re not a professional video editor, you need some easy video editing software. The good news is that there are plenty of video editing programs out there suitable for beginners and those with little experience. And even better news is that some of them are completely free! If you are interested in other tools that can be used when planning and developing your training or communication materials, check out the repository of learning design and development tools I created. It is work in progress, and as I come across useful tools, I will be adding them in. In this post, I am covering six of video editing tools.Let’s dive in.
GET YOUR FREE ELEARNING STORYBOARD TEMPLATE:
If you are ready to start your storyboarding adventure I have good news! You can get free storyboard templates I created for my projects. To get printable templates click on the banner below, subscribe and you will receive two editable storyboard templates straight to your email. Experiment, change and try what works best for you. Happy Storyboarding!
VIDEO EDITING TOOLS
Free for IOS devices
Free software available for all Apple devices. It is perfect for basic movie editing such as cutting and trimming clips. It has a limited library of fonts but if you simply need to cut or trim or prepare your clip for further editing, it might be helpful. MORE ABOUT iMOVIE
WINDOWS MOVIE MAKER
Free on Windows devices
Free software for Windows users. You can make movies using your photos, video clips, and music. It provides basic features (a video trimming, joining, adding background music and text caption) and enables you to use more advanced techniques (e.g. image filter and transition effects). GET WINDOWS MOVIE MAKER
Paid. Screen recording and editing combo.
Camtasia is an option for those who need both the Screen Recorder and Video Editor. Camtasia 2020 makes it simple to record and create professional-looking videos on Windows and Mac.MORE ABOUT CAMTASIA
Free with paid upgrade available. For advanced editing
combines professional 8K editing, colour correction, visual effects and audio post-production all in one software tool! You can instantly move between editing, colour, effects, and audio with a single click. GO TO DAVINCI RESOLVE
ADOBE PREMIER PRO
Paid – for advanced editing
Adobe Premiere Pro is a video editing software for film, TV and the web. Creative tools, integration with other Adobe apps and services and the power of Adobe Sensei help you craft footage into polished films and videos in one seamless workflow. GO TO ADOBE PREMIER PRO
FINAL CUT PRO
Paid – for advanced editing
A video editing software that enables users to log and transfer video onto a hard drive (internal or external), where it can be edited, processed, and output to a wide variety of formats.GET FINAL CUT PRO
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Motivate Online Adult Learners – Gilly Salmon’s Model