- 49% watch over 5 videos per day (up from 44% in 2018)
- 67% use YouTube as their go-to for online video
- 71% prefer to watch videos with the sound ON
- 79% find video ads relevant to them
- 80% watch Stories
Why people expect more content to be delivered in video format in 2020
Peaching (as selling and marketing) is about telling stories and videos or animations are perfect for that.Engagement.
People have a really short attention span. Videos provide more engaging content and keep people on your website longer.Personal touch.
Featuring yourself in the video can help to personalise your training or product. People like the real person on the other side and video helps your audience to get to know, like and trust you.Time.
Everyone is busy these days. Videos allow learners to consume content quickly and when it is needed.If you would like to start shooting educational videos for your learners or customers, and you’re not a professional video editor, you need some easy video editing software. The good news is that there are plenty of video editing programs out there suitable for beginners and those with little experience. And even better news is that some of them are completely free! If you are interested in other tools that can be used when planning and developing your training or communication materials, check out the repository of learning design and development tools I created. It is work in progress, and as I come across useful tools, I will be adding them in. In this post, I am covering six of video editing tools.Let’s dive in.