Getting Started with AI Video Creation: Tips for Beginners

In today’s digital world, video is a powerful tool for engagement—whether you’re working in eLearning, marketing, customer support, or social media. However, creating high-quality, impactful videos often demands time, resources, and technical skills that not everyone has. This is where AI-powered video creation tools come in, making it easier to create polished, professional videos even if you’re new to video production. 

If you’re just starting with AI video creation, here are some essential tips to help you make the most of these tools and simplify your workflow.

1. Choose the Right AI Tool for Your Needs

Begin by clarifying your primary purpose for the video content. Are you creating training modules, social media content, product demonstrations, or customer support videos? Various AI video tools have unique features tailored to different needs, so picking the right one is an essential first step. For instance, Synthesia and DeepBrain AI are known for their high-quality avatars and are great for eLearning content. On the other hand, Pictory is ideal for creating social media content, allowing you to turn text into short, engaging videos that are perfect for various platforms.

Check out the list of 14 AI video tools in my recent blog. There, you’ll find a full breakdown of AI video platforms, including detailed descriptions, comparisons, and tips to help you make the most of each tool.

2. Script and Plan Your Video

Even with AI-generated avatars, the quality of your video heavily relies on a clear, well-thought-out script. Start by outlining the main points you want to cover. Keep the script concise but engaging, ensuring that each line contributes to your core message. Consider including visual cues, animations, or interactive elements if they enhance the viewer’s understanding. A solid plan will keep your video on track and ensure that viewers understand your message clearly.

Here are some articles on storyboarding and suggestions you can follow to create better scripts and storyboards.

• Why should you use storyboarding in elearning? Get free storyboard templates!
• Storyboarding tools for eLearning projects
• Six Learning Types and Storyboarding Cards to Download

3. Leverage Avatars and Multilingual Capabilities

Many AI video tools offer customisable avatars and multilingual options, allowing you to reach a broader audience or even tailor content to different regions. For instance, if you’re producing training materials for a diverse workforce, using an avatar that represents your brand’s tone and is relatable to your audience can be highly effective. Likewise, delivering content in multiple languages can help you connect with international audiences, breaking down language barriers effortlessly.

Note: While avatars can be a fantastic tool in many eLearning videos, there are times when other approaches might be more effective. For instance, you might consider alternatives for complex visual demonstrations, training or communication focused on building a personal connection or around highly sensitive or emotional topics when conveying complex emotions is involved. For these types of training or communication, you may want to consider alternatives such as instructor-led videos, screen recordings, animated explainer videos or live-action videos. Remember, the best video format will depend on your specific learning objectives, audience, and content.

4. Experiment with Features Like Voiceovers and Animations

AI video tools often come packed with additional features, like custom voiceovers and animations. Experimenting with these options can help you find what resonates most with your audience. However, keep in mind that simplicity is key—too many effects can overwhelm viewers and distract from the core message. A natural-sounding voiceover combined with subtle animations can make the video more engaging without feeling overly complicated.

Note: Always test and preview your video content before finalising it. Check for quality, alignment with the message, and any technical issues to ensure a smooth experience for viewers. A final review allows you to make adjustments and enhances the professionalism of your content.

5. Update and Reuse Content Easily

One of the significant advantages of AI video tools is how easily you can update and reuse content. If your script needs tweaking, you can simply edit the text and re-render the video. This feature is particularly useful for content that requires regular updates, such as compliance training, seasonal marketing campaigns, or product information.

• Compliance Training: Keeping regulatory content up-to-date is essential, and AI videos allow for quick updates when rules change, saving time and ensuring accuracy.
• Seasonal Campaigns: AI video tools make it simple to adjust messaging and visuals, making them perfect for creating seasonal marketing campaigns that remain fresh and relevant.
• Product Demos: When product features change or are enhanced, AI tools allow you to update your demos with minimal effort, ensuring that customers always have the latest information.

FAQs: Common Questions About AI Video Creation

How long does it take to create a video with AI tools?

The time varies based on the complexity of the video and the tool you’re using. Simple videos can be generated in minutes, while more detailed, customisable videos with complex scripts or animations may take longer.

Can I customise avatars fully to reflect my brand?

Most AI video tools offer customisable avatars, allowing you to select or modify their appearance to align with your brand’s image. Some tools also enable you to personalise voice and language to increase relatability for specific audiences.

Are AI-generated videos suitable for all industries?

In many cases yes, but not always. AI video tools are versatile and can be applied across various industries, from education and training to marketing and customer support. For regulated industries, it’s essential to choose tools that allow easy updates to ensure compliance with changing standards.

Is technical expertise required to use AI video tools?

Not necessarily. Many AI video tools are designed for beginners, featuring intuitive drag-and-drop interfaces and pre-built templates. However, some familiarity with scripting and video structure can enhance the quality of your content.

Ready to Dive Deeper?

Creating AI-powered videos can elevate your content, save you time, and connect you with your audience in new ways. If you’re interested in exploring more options, I’ve put together a comprehensive blog post listing 14 top AI video tools. There, you’ll find a full breakdown of AI video platforms, including detailed descriptions, comparisons, and tips to help you make the most of each tool.

Experiment with these tools to discover what works best for you and your audience. With AI video creation, you have the potential to engage, inform, and captivate like never before. Dive in, find the tools that work best for your needs, and start creating impactful videos with ease!